Excellent last comment there. Free speech may be a principle but it doesn’t mean private companies or individuals are obligated to host your free speech.
But Google in my experience knows that there are ambiguities, moral doubts, around some of what they do, and at least they try to think about it. Facebook just doesn’t care. When you’re in a room with them you can tell. They’re’ – he took a moment to find the right word – ‘scuzzy’.